The Art of Floral Design

The Art of Floral Design

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Newly expanded and updated, the 3rd Edition of THE ART OF FLORAL DESIGN introduces the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. The book balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, as well as techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares readers for 21st century careers with industry-specific discussions about distribution channels, marketing, advertising, finance, business practices, and labor issues. Instructors save time with the available PowerPoint slides, interactive classroom activities, and a full-color image library. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Due to electronic rights. some third party content may be suppressed from the eBook and/or eChapter(s). ... The successful manager must supervise people; control the buying, use, and movement of products; and administer the flow of moneyanbsp;...


Title:The Art of Floral Design
Author: Norah Hunter
Publisher:Cengage Learning - 2012-06-25
ISBN-13:

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