Research methods for business

Research methods for business

4.11 - 1251 ratings - Source

Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers. And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e-mail, enterprise resource planning, video conferencing, data mining, and more. New Managerial Relevance sections are integrated throughout the text to provide a real-world perspective on how research is applied in actual business situations. The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated. Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book Examples and projects throughout each chapter help build the essential skills for managerial success. The issues in cross-national research in sampling and data collection are thoroughly discussed. The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.Experimental and quasi-experimental designs for research. Chicago: Rand- McNally. Cannell ... York: Holt, Rinehart and Winston. The Chicago manual of style, 14th ed. ... Cook, T. D., aamp; Campbell, D. T. (1979). Quasi-experimentation Designanbsp;...

Title:Research methods for business
Author: Uma Sekaran
Publisher:John Wiley & Sons - 2000

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA