MLOPT is tested with a benchmark study from the literature (AMLET) and further applied to real-life applications in the automotive industry by predicting market shares in the Low Segment of the new car market. The automotive industry is particularly interesting in that understanding the behavior of buyers and how rebates affect their preferences is very important for revenue management.Table 3.2.1: Low Segment - Market Share Data ac Make (e.g., Toyota, Chevrolet) ac Car model (e.g., Corolla, Cavalier) ac Transaction type (e.g., ... One example of such an alternative is: Alternative j = { Chevrolet, Cobalt, Finance 60 months }.
Title | : | Numerical Optimization for Mixed Logit Models and an Application |
Author | : | Deniz Dogan |
Publisher | : | ProQuest - 2008 |
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