No B.S. Direct Marketing
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan a from marketing master Kennedyadelivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultantsaall phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in aordinarya businesses including retail stores, restaurants, and sales.I might put a freestanding insert about idea #1 in half a daya#39;s newspapers, and FSI (free standing insert) about idea #2 in the other half. ... Use different versions of your name (Dan Kennedy; Dan S. Kennedy; Daniel Kennedy; etc.) ... People like my friend Brian Kurtz at Boardroom sell millions of dollars of health-related a curea books and newsletters by direct mail, spend tens of millions of dollars mailinganbsp;...
| Title | : | No B.S. Direct Marketing |
| Author | : | Dan S. Kennedy |
| Publisher | : | Entrepreneur Press - 2013-04-01 |
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