Instructor's Manual to Accompany Marketing by Carl McDaniel, Jr., William R. Darden
Manual James H. Barnes. FOCUS OF THE CASE This case deals with Ford of Europe, Inc. and its efforts to maintain a leadership position in a highly competitive market. An important theme is the role played by Ford Motor Company of Britain, anbsp;...
| Title | : | Instructor's Manual to Accompany Marketing by Carl McDaniel, Jr., William R. Darden |
| Author | : | James H. Barnes |
| Publisher | : | - 1987 |
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