Handbuch Messemanagement

Handbuch Messemanagement

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Umfassender Aœberblick A¼ber alle Bereiche des Messemanagements aus Sicht von Wissenschaftlern, Messeveranstaltern, Ausstellern, VerbAcnden und Messedienstleistern. Im Mittelpunkt der BeitrAcge stehen die strategischen und operativen Entscheidungsprobleme des Messemanagements. Der Leser erhAclt zu allen wichtigen Entscheidungsstufen des Messemanagements Perspektiven, LApsungsansActze sowie Handlungsempfehlungen. Die Umsetzung erfolgreicher Messekonzepte wird anhand zahlreicher Praxisbeispiele anschaulich demonstriert. qEin praktisches Nachschlagewerk fA¼r FA¼hrungskrAcfte im Messewesen sowie in messenahen Servicebereichen.q acquisa... well ahead of time; on the other hand companies tend to step up promotional and marketing efforts in times of recession). ... an extraordinarily generous dividend policy, distributing as much asis legally accepted (net of statutory reserves). ... The industrial project clearly showed its worth even before the listing , with the acquisitions campaign that spawned the Fiera ... international expansiona€, implemented solely through sale of know-how and management of non-European centers, anbsp;...


Title:Handbuch Messemanagement
Author: Manfred Kirchgeorg, Werner Dornscheidt, Wilhelm Giese, Norbert Stoeck
Publisher:Springer-Verlag - 2013-11-11
ISBN-13:

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