Don't Stop Thinking About the Music

Don't Stop Thinking About the Music

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In this insightful, erudite history of presidential campaign music, musicologist Benjamin Schoening and political scientist Eric Kasper explain how politicians use music in American presidential campaigns to convey a range of political messages. From a€œFollow Washingtona€ to a€œI Like Ikea€ to a€œI Got a Crush on Obama, a€ they describe the ways that song use by and for presidential candidates has evolved, including the addition of lyrics to familiar songs, the current trend of using existing popular music to connect with voters, and the rapid change of musica€™s relationship to presidential campaigns due to Internet sites like YouTube, JibJab, and Facebook. Readers are ultimately treated to an entertaining account of American political development through popular music and the complex, two-way relationship between music and presidential campaigns.... in the fall of 2006, General Motors stopped using Bob Seegera#39;s a€œLike a Rocka€ as its theme song for Chevy Silverado ... As noted in the previous chapter, Huckabee ran into problems when Tom Scholz, group founder and chief songwriter, anbsp;...

Title:Don't Stop Thinking About the Music
Author: Benjamin S. Schoening, Eric T. Kasper
Publisher:Lexington Books - 2011-12-16

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