Destination Branding for Small Cities
Branding is one of todays hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to develop a successful brand strategy for tourism and economic development. It is an essential handbook for place marketers that demystifies branding, provides steps to reveal a community brand, and uses real world examples, as well as proven tools, templates, and checklists to launch a city brand that will generate broad stakeholder support and resonate with customers.The Brand Manual and Guidelines Whether it is called the brand manual, handbook, blueprint, toolkit, strategy or guidelines, doesna#39;t really matter. The brand manual provides the guidelines outlining how to accurately project the brand identityanbsp;...
| Title | : | Destination Branding for Small Cities |
| Author | : | Bill Baker |
| Publisher | : | Destination Branding Book - 2007 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works:- 1. Register a free 1 month Trial Account.
- 2. Download as many books as you like (Personal use)
- 3. Cancel the membership at any time if not satisfied.
